Print Advert Analysis

Analysis of print advert

The purpose of this advert is to warn those who drink and drive to stop and it does this by using an imperative sentence 'stop the violence, don't drink and drive' this impacts those who read it as it is telling you to do it rather than asking or warning. the advert uses very little lexis as the focus is on how the ad looks and how it will impact those who see it, this is done by the black background which makes the picture of the man and fist with cars drawn on more as there is colour there. this would make it more eye catching as the colours stand out more on the black background. this advert also uses non standard capitulation in order to emphasise the message being relayed from the text as the words 'stop' and 'violence' are both capitalised as they are the main focus of the advert as well as to stop drinking and driving which is written in red text in order to help it stand out more.