http://www.theguardian.com/media/mind-your-language/2016/apr/15/why-superlatives-are-the-absolute-worst-unless-youre-donald-trump

This article is aimed at at most people, as it is about the excessive use of superlatives. the viewpoints put across in this article are that of distaste for the use of superlatives in certain situations such as in the example used where the writer had written a previous blog to see the comments of a reader saying it was the 'worst blog he had ever read' this, as he says in the text, shows the exaggeration used in this statement as more likely than not this statement is not strictly true but just an exaggerated option to get the point across. also in this textthe writer states that the use of superlatives are something that should be cut down on and used more sparingly as if not we will be seen as living in 'constant excitement'. he links this to the political situation of USA as he says the reason why Trump has enjoyed success is due the high use of superlatives in society that therefore makes people listen and take notice of some of the outrageous statement that he makes.  overall the opinion of the writer for the use of superlatives is that of a negative one as he believes that it had caused an overall downfall in comments, advertising and even politics due to the language being used and the exaggeration put into every opinionated statement made in society.